How to prepare a custom jersey brief

A useful brief makes clear what you want to create, what is decided and what needs a conversation. You do not need a complete tech pack to start: an idea, annotated references and a list of questions can begin the discussion. The aim is to give design, sampling and production the same starting information, with decisions recorded in writing.

1. Define the project before choosing the details

Say whether the jersey is a brand garment, a team uniform, an event piece or a gift. Describe who will wear it and how it should feel or look. Separate the units needed to test the idea from the expected production quantity; if you do not know the number yet, give a range or write “to be defined”.

Add the delivery country and city, together with your preferred arrival date. That date is a target to review against development, production and shipping; it is not a delivery confirmation. Flag any fixed event date at the start.

2. Explain what each reference is for

Number your images and identify the part that interests you: silhouette, drape, colour combination, texture, collar or graphic position. It also helps to explain what you do not want to reproduce. One photograph does not define every feature of a garment. Use artwork you own or are authorised to use, and separate visual references from available final artwork.

3. Turn the idea into details that can be reviewed

• Fit and measurements: choose a reference size and explain whether you want a fitted, regular or loose silhouette. If you have a reference garment, record its measurements and how you took them; “size M” alone is not enough.
• Fabric: describe the feel, drape and appearance you want. Add composition or weight only if you know them. A photograph can provide direction, but it does not replace reviewing a physical swatch.
• Graphics: identify each file and version, intended size and placement. For example, give the graphic width and distance from a seam or centre line; mark dimensions that still need to be defined.
• Finishing: list the collar, cuffs, labels and other branding details. Note any bags, hangtags or specific packaging you need. Technique and feasibility are reviewed alongside the design and material.

4. Copy and complete this checklist

Write “to discuss” where information is missing. This separates an open decision from an overlooked detail. The checklist is an editable starting point, not a final tech pack or approval to produce.

• Project / brand / intended use: ______
• Intended wearer and desired appearance: ______
• Sample needed and what it should test: ______
• Estimated quantity and size breakdown: ______
• Destination and target date; fixed event, if any: ______
• Reference 01: link or file / relevant detail: ______
• Fit, reference size and available measurements: ______
• Desired fabric and points still to test: ______
• Final artwork: file / version / size / placement: ______
• Collar, cuffs, labels and packaging: ______
• Indicative budget and currency, if defined: ______
• Open questions / person confirming / brief date: ______

5. Review the sample with one list of changes

Identify the sample and the brief version you are reviewing. Compare each point with what was agreed and collect comments in one table. “Bigger” or “higher” can be ambiguous: support the request with a measurement, an annotated photograph or a specific description. If the design changes, also record which elements remain approved.

Item	Agreed target	Measurement or observation	Requested change	Version
______	______	______	______	______
______	______	______	______	______

Confirm in writing what is approved and what needs another review before authorising the next step. Keep design changes separate from corrections against the brief so both sides can review their effect on the remaining work.

Next step

Jerseys Deliver is a jersey design and production studio based in Guangzhou. We can review a project from design and materials through production, packaging and logistics. Start with custom jersey design and production, or sample development if you need to check the proposal first. Quantities, costs and dates are confirmed after reviewing the requirements.

Question sources and editorial approach

This guide and checklist are original Jerseys Deliver content. We checked the questions against Apparel Entrepreneurship’s general tutorial on references, measurements and revisions; CarmelElite6’s discussion of graphic placement on a sample; and coolsouthern_caldude’s request for five or six gifts. These are external references, not our projects or evidence of minimum quantities, prices or turnaround times. The tutorial was reviewed through English automatic captions; its author also sells templates.