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Our imaginary club needs an identity

Example conversation: let’s imagine the name, symbol and jersey of a team that does not exist yet.

Illustrated example

This club is fictional and the illustration is a studio example; it does not represent an existing team, customer or community. We start with a blue jersey. What is the club’s story: neighborhood football, music nights or friends from different cities? Suggest a name, an original symbol or a collar detail. Respond to another idea in the comments and say what would make this identity feel shared.

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